The Corporate Compass

Navigating the Intersection of Business and Community

2012 01/11

Five Values of Corporate Citizenship

Posted By Kari Yatkowski in Corporate Compass Blog

Corporate Citizen guides businesses and their social investment through every step of corporate responsibility, from planning and implementation, to stakeholder engagement and sustainability by incorporating the following values in to intelligent strategy.

TRUST:  Engage the Right Priorities
Be honest about your core values; be honest about which social initiatives you wish to engage; be honest about the impact you seek to make in the community.

ALIGN:  Connect the Right Partnerships.
Align your relationships up and down the shared value chain.  Shift the emphasis from merely informing stakeholders to engaging them.

IGNITE: Leverage the right strategies
Create mindful strategies and leverage them to create business returns and opportunity for innovation, reduced costs, brand worth, market longevity, and improved employee recruitment and engagement.

IMPACT:  Create the Right Social Change
Improve your triple bottom line through real, effective business strategies driven by social innovations in 5 major sectors:  Health; Wealth; Environment; Civil Society; and Safety.

PROPOGATE:  Spread the Right Word
Tell your unique and compelling story. Activate further engagement, create new giving, and create measurable impact.

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